Scott Lorenz, book publicist and author of “Book Title Generator”, featured on Michigan Entrepreneur TV


Plymouth, MI, USA – March 10, 2022 – Scott Lorenz, book publisher, president of Westwind book marketing and author of Book Title Generator: A Proven System for Naming Your Bookwas recently interviewed on Michigan Entrepreneur Television by Tara Kachaturoff.

“People have asked me to write a book about book marketing, but the tactics change every few months,” Lorenz says. “What works today will not work tomorrow. I wanted a fairly timeless book because the most important thing in a book, in addition to writing a good book, is to have a memorable title. So I created a step-by-step process for selecting a title and putting it in my book.

“It’s an amazing book,” Kachaturoff said during the interview. “It’s excellent, and since I work in this area with my clients and have written a few books, I know how important it is, and the book is phenomenal. It’s so good and covers so much things,” she concluded emphatically.

Watch the full interview at

book title generator has received dozens of awards in many categories ranging from writing and editing to business and marketing. Rewards include: The Independent Author Network Award, Pinnacle Book Achievement Award, eLit Award, Literary Titan Book Award, Royal Dragonfly Award, American Book Fest, Book Readers Appreciation, Wishing Shelf, The New England Book Festival, Firebird Book Awards, New York Book Festival, San Francisco Book Festival, The Presidents Book Award, IPPY Book Award, Next Generation Award, AXIOM Business Book Award, Book Excellence Award, AMG International, PenCraft Book Achievement, Book of the Year Award, Best Book Award, BRAG Medallion, FAPA’s President’s Silver Award and the International Book Prize.

Lorenz offers this sage advice: “If you take the time and use the tools available to you here and choose the right search engine optimized title, your book will have an inside edge by making big sales at the top of the Amazon rankings. Pick the wrong title and your book languishes in obscurity.

Readers of the book are also impressed and have this to say about book title generator:

“Bottom line: This is a compilation of clever ideas from a very experienced book publicist. Even the most experienced writer will benefit. – Richard B. Schwartz, Amazon Top 500 Reviewer, Top Contributor, 5 Stars

“I particularly enjoyed his analysis of the effectiveness of idioms, alliteration, and metaphors in developing effective book titles. I recommend the book to both new and experienced authors. – Barbara Mojica, Amazon Top 1000 Reviewer, Top Contributor, 5 Stars

“It’s an essential and first-rate complement to the art of writing – and selling – your book. The goal: discoverability! Highly recommended. – Grady Harp, Amazon Hall of Fame Top 50 reviewer, 5 stars

“Press agent Scott Lorenz gives you the ABC’s and the XYZ to choose the perfect title for that book you’ve put your heart into. It’s required reading for aspiring or seasoned writers alike. – John Kelly, Detroit Free Press, 5 stars

“I’m an author and I’ve been writing for over 10 years. This book is exactly what I have been looking for all this time. Scott Lorenz understands the creative side while diving into the marketing side of naming a book. It explains how to prepare for success. – Iris, Amazon review, 5 stars

Lorenz presents a multi-pronged strategy of incentivizing the use of high-tech tools, researching bestsellers by genre, and choosing “title keywords” that help rank a book on search engines and Amazon. After seeing and experiencing the pitfalls of book marketing, Lorenz thoughtfully ushers authors through the maze of numbers, alliteration, idioms, keywords, and all that must be considered in the quest for the title of perfect book.

The book is available on Amazon as an ebook for Kindle, as a paperback and as an audiobook. Learn more about: Watch the book trailer here: Listen to an excerpt from the audiobook here:

book publicist Scott Lorenz is President of Westwind book marketing, a public relations and marketing firm that has a special talent for working with authors to help them get all the publicity they deserve and more. Lorenz works with best-selling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book.

He’s managed publicity for books by CEOs, CIA officers, Navy SEALS, homemakers, fitness gurus, doctors, lawyers, and adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World and Howard Stern to name a few. -ones.

Learn more about Westwind Communications’ approach to book marketing at or contact Lorenz at [email protected] or by phone at 734-667-2090.

Join the 45K+ authors and writers who follow Lorenz on Twitter @aBookPublicist.

Media Contact
Company Name: Westwind Communications Book Marketing
Contact: Scott Lorenz
E-mail: Send an email
Call: 734-667-2090
The country: United States


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