How to Create a “Cold Email” Application for Unlisted Job



Is your dream job not advertised? Maybe it’s time to try another way to get the part you really want.

When it comes to looking for a job, many of us follow a proven formula; browse career sites for positions that grab our attention and follow the application process.

But if you’ve given your career goals a little more thought over the past few months, you may have achieved what you really want from a role. And if you come back empty-handed when searching for vacancies, it might be time to take some more initiative. As explains in this infographic, it may be worth considering the ‘cold email’ route.

Cold sending emails can be useful if the job you’re looking for isn’t listed on a company’s website. describes a cold email as “a speculative demand for the job you desire, even if it hasn’t been advertised or may not exist.” You can think of it as a form of networking, which is already a reliable method to advance your career.

“It’s actually networking on your terms, which is a distinct advantage to meeting someone at a crowded conference,” says “When you send a cold, well-composed email, you have nothing to lose – and so much to gain. The cold email job application is the start of a conversation that can run and go, even if it doesn’t immediately end in a job.

So what’s the best way to go about it? This infographic describes eight components of an effective cold email. The first is to make sure you’re sending your email to the right person. It may sound simple, but it still requires some solid research.

You can find the company’s LinkedIn page and see all of its employees who have their own profiles. From there, you can determine who might be the best person to contact.

Other tips include neatly creating an email subject line, a brief introduction to yourself, and finally a conclusion with a question.

Infographic showing eight elements of a cold email to send when applying for an unlisted job.

Click to enlarge. Infographic:

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