GM files trademark application for PowerBase system on Silverado EV


It will be well over a year before buyers can taste the 2024 Chevrolet Silverado EV for themselves. When that finally happens, the available PowerBase system will likely be a feature of considerable interest to buyers. And it should still be called PowerBase, since General Motors has now filed an official trademark application for the name.

The US Patent and Trademark Office lists the application as filed by General Motors on Jan. 3, described simply as an inverter for use in a motor vehicle on land. This one is a bit odd, as we usually see trademark applications long before the trademark is used, if ever. Two days after that filing, the Chevrolet Silverado EV made its global debut and the PowerBase charging system featured prominently in the automaker’s speech. Presumably, there had to be some confidence with the top brass that the name would be official.

This is also a big problem for the Silverado EV. In addition to promoting 400 miles of range available for the low-cost WT model, the 10.2 kW PowerBase system brings all kinds of mobile power solutions to Silverado EV owners. 10 outlets plug in a multitude of items, from basic power tools to entire homes in the event of a power failure. The system can charge other EVs as well, and if all of this sounds a bit familiar to you, Ford has prominently mentioned the same functionality for its F-150 Lightning since the electric truck debut earlier in 2021. It certainly looks like that. Chevrolet wants to steal a few. thunder from Ford.

That could well happen in the short term, but it will be interesting to see what Chevrolet does to keep the Silverado EV on the minds of potential buyers as the Lightning goes on sale. Ford will beat Chevy in the electric truck market by nearly a year, with Lightning sales expected to begin in summer 2022. Barring unforeseen delays, the first Silverado electric vehicles will hit dealerships in spring 2023.

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