Anyword AI-Based Marketing Copy Generator Secures $ 21 Million

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Anyword, an AI-powered platform for fine-tuning marketing copy, today announced it has raised $ 21 million in a funding round led by Innovation Endeavors with participation from Lead Capital and Gandyr Ventures . CEO Yaniv Makover said the product, which brings the company’s total raised to $ 30 million, will be used to bolster hiring, develop Anyword’s technology and onboard customers to the platform.

Anyword’s growth comes as marketers increasingly express their willingness to embrace AI-powered authoring tools. According to a survey conducted by Phrasee, a rival of Anyword, 63% of marketers surveyed would consider investing in AI to generate and optimize advertising content. Statista reports that 87% of current AI adopters are already using – or are planning to use – AI for sales forecasting and to improve their email marketing. And 61% of marketers say AI is the most important aspect of their larger data strategy.

“The company was originally founded as Keywee, a platform used by publishers such as the New York Times, NBC, and CNN to analyze every article they wrote and find an audience based on keywords for those articles, ”Makover told VentureBeat via email. “Writing has remained pretty much the same process over the past hundred years. Computers and word processing have helped, but they haven’t materially changed the way we write to convey a message or story, specifically for a target audience and with a purpose in mind. In marketing and sales, we write for someone and usually with a measurable goal. Our goal was to incorporate data on the words, concepts, and styles that work best for a specific audience and industry. [when we pivoted]. “

Optimize copying with AI

Anyword claims to have trained a two billion data point copy generation model from A / B test messages across all industries, channels, and marketing goals. Building on this, Anyword customers can create a copy – including titles, sub-headers, email subject lines, text messages, descriptions, and captions – while understanding how different demographics can react to variations in the same copy. Platform tools can connect ad accounts and incorporate keywords and promotions (eg, “new arrivals” and “free shipping”), tailoring the copy to a specific length. Beyond that, they can optimize the onsite copy to display specific messages to specific audiences.

“Train our AI copywriting tool to write copy in your brand’s voice, the same as your competition or top performing live ads,” Anyword explains on their website.

With Anyword, marketers add a URL, summary, or product description to generate a copy. After choosing a format and tone, Anyword creates several versions of the copy, rated and sorted by predicted quality. From there, Anyword can rewrite and display comparisons between variants, improving over time over existing announcements.

“Predicting the effectiveness of a text variation for a goal and target audience requires a special set of data. First of all, you need to know how a variation of text has historically worked for a given audience. You need to have a wide range of data spanning many styles and topics, ”Makover said. “Our text variant data sets and their respective performance metrics consist of millions of variants. [to improve, for example,] conversion rate for… websites, emails, advertisements, social media posts and blog posts.

Competetion

Driven by the digital transformations that accelerated during the pandemic, more companies are expected to adopt AI technologies that automatically suggest and adapt marketing and sales materials. According to the Phrasee survey, 65% of marketers believe AI can drive a desirable brand language, and 82% believe their organization would benefit from data that provides insight into how consumers react to that language.

Anyword, based in Tel Aviv and New York, with 50 employees, is competing with Phrasee, which partnered with Walgreens at the start of the pandemic to create an email campaign targeted at the availability of the COVID-19 vaccine. . Other competitors include Instoried, CopyAI, Copysmith, Writesonic, and New York-based Persado AI. While new startups in the “AI in marketing tech” segment appear with some frequency, Anyword is betting that its technology will allow it to stand out in a market that could be worth $ 40.09 billion by 2025.

“We’ve grown 35% month-over-month on average since Anyword launched in March,” Makover said. “Since the end of the first quarter of 2021, we have acquired 1,200 customers. Our clients range from small businesses looking for better performance of their marketing content and ecommerce offerings to publishers with high volumes to agencies and businesses looking for deeper integrations with their products and services.

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